The biggest compliment a company receives is when its own employees choose to prefer its products or services to others.
In other words, it measures the company’s worth compared to other similar companies.
In one such case, scientists Alokananda Sengupta and Pinaki Sengupta put their trust in the CSIR Northeast Institute of Science and Technology (NEIST), of which the couple were former employees, by investing in one of its technologies – the herbal mosquito repellent candle.
Alokananda Sengupta and Dr. Pinaki Sengupta, former senior scientist and chief scientist of NEIST, founded the micro-enterprise Sewali Home Enterprise (SHE) in Sewali Nagar, Pulibor after her retirement in 2019.
The 3-in-1 candle under the brand name Arati was discovered on Sunday by Dr. G. Narahari Sastry, Director of CSIR-NEIST, officially presented in the presence of a large number of dignitaries.
Dignitaries who participated in the program included UC Bora, retired scientist G, and Dr. RC Boruah, the retired eminent scientist at CSIR-NEIST, Amrik Singh and Niren Sarmah, President and Secretary of the North East Small Scale Industries Association (NESSIA) and other stakeholders.
Senguptas plans to market the candle, which was tested for zero toxicity in Pune via Amazon.
“We will market the candle on Amazon, which is not only useful as a mosquito repellent but also has a decorative value.
“The unique selling point of this product is that unlike other mosquito repellants on the market, it is completely non-toxic to humans as it has been tested for the same thing in a Pune facility,” said Alokananda.
The candle, which will be scented, will be sold locally in Jorhat at Carnation Florists in Garali and elsewhere in Assam.
She said the total investment was Rs 3.5 lakh and three people were temporarily employed.
The candles are available in beautiful and artistically designed packs with six, four and two candlesticks and even as earthen diyas.