Home insecticide brand Goodknight has released a TVC for Goodknight Smart Spray, a newly launched one-stop smart solution to mosquitos. The TVC offers a familiar sight of a family having a good time together. This is made easier by the long lasting and safe mosquito protection that Goodknight Smart Spray offers. The TVC is designed by Wunderman Thompson.
The film begins with a father-daughter duo who discovers mosquitos floating around in the living room. They seem concerned as mosquito bites can lead to diseases like dengue and malaria. The mother comes to the rescue and sprays Goodknight Smart Spray all over the living room. The husband is pleasantly surprised when he notices the smell and the immediate effect of no more mosquitos in the room. The film ends with the message of the new Smart Spray that protects the family with its instant knockdown action, long lasting durability and the performance of 700+ sprays that don’t need to be used twice to be effective. The product is currently being launched exclusively in the Andhra Pradesh and Telangana markets.
Goodknight Smart Spray is a game changer and a single solution to all mosquito problems, said Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd (GCPL). “With this TVC, we want to reach households and communicate how Smart Spray is an ideal package where they don’t have to choose between immediate measures and permanent solutions,” he added.
“Most solutions to mosquito problems fall into two categories: ‘Immediate and Short Term’ or ‘Long Term and Not So Immediate’. We wanted to clearly communicate that Goodknight Smart Spray is an innovation that works instantly with effectiveness that lasts for 8 long hours, ”added Steve Mathias and Priya Pardiwalla, Vice Presidents and Executive Creative Directors of Wunderman Thompson, Mumbai.
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