Kenya Launches “Begin With Me” Zero Malaria Marketing campaign – Kenya Information Company

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The government plans to distribute over 15 million mosquito nets, bringing coverage to citizens to 25 million.
In 2018, 1.8 million Kenyans were protected from malaria by spraying insecticide residue.
Kenya is also participating in the world’s first malaria vaccine pilot program, which immunized 65,000 Kenyan children against malaria despite the Covid-19 pandemic.
The Ministry of Health will start the “National Zero Malaria Starts with Me” campaign on Saturday as part of the joint Universal Health Coverage (UHC) consultation forum and strengthen the continent’s leadership towards a malaria-free Africa. It will increase the spread of public health messages and encourage youth engagement in the fight against malaria by building a network of Community Malaria Youth Champions.
In a press release, the Start, led by President Uhuru Kenyatta, will further demonstrate the government’s process of establishing an End Malaria Council and Fund, an innovative mechanism to mobilize resources to attract private sector contributions.
Earlier this year, President Kenyatta called on African leaders to work with him to establish at least 15 End Malaria Councils and Funds and to commit to engaging Africa’s regional economic blocs to address key challenges and find solutions in the fight against malaria.
The campaign calls on individuals, families, communities, and political and business leaders to make personal commitments to step up the fight against the disease.
The East African nation, which accounts for 3 percent of the world’s malaria cases, has made significant strides in fighting the disease in recent years, and continued improved access to malaria prevention tools such as insecticide-treated nets and indoor sprays is key in Kenya Malaria played control efforts.
In line with the priorities of President Kenyatta’s African Leaders Malaria Alliance (ALMA) for digitization and real-time access to malaria-related data at the country level, Kenya also launched its Malaria Scorecard on Saturday, which will allow any citizen to understand the malaria situation in which he lives Ability to take measures as part of the “Zero Malaria Starts with Me” campaign.
President Kenyatta, Chairman of ALMA, said significant progress has been made in the fight against malaria and progress needs to be accelerated.
“As the decade to end malaria begins, I am committed to helping us accelerate progress and end this old scourge. I urge the African community, and especially youth, to be leaders in health and in the fight against malaria, ”said President Kenyatta.
Amira El Fadil, Commissioner for Social Affairs at the African Union Commission, said that at this time of uncertainty and disruption in the world due to Covid-19, many have quickly forgotten about the death of malaria in Africa.
“We are all particularly concerned about serious disruptions to lifesaving network campaigns and limited access to antimalarial drugs. If we all emulate advocacy and action like we did in Kenya, we can highlight the vital importance of sustaining malaria efforts inside and outside a pandemic, ”said Commissioner El Fadil.
Dr. Abdourahmane Diallo, CEO of the RBM Partnership to End Malaria, said they were ready to support Kenya and the continent in their efforts to fight malaria zero, as well as working with the African leader’s Malaria Alliance. “Today, more than ever, zero malaria begins with each of us.
ALMA Executive Secretary Joy Phumaphi added that the country’s leaders play a vital role in delivering the commitments needed to accelerate progress against malaria.
“The launch of the Zero Malaria Starts with Me campaign in Kenya shows incredible leadership. We hope that more countries will follow Kenya’s leadership after President Kenyatta is named chairman of the Malaria Alliance of African leaders earlier this year.” said Phumaphi
The continent-wide “Zero Malaria Starts With Me” campaign was endorsed by the leaders of the African Union at their 31st summit in July 2018 in support of the AU’s goal of ending malaria by 2030.
The campaign sparked a grassroots movement by engaging political leaders at all levels, mobilizing resources and funding, and empowering communities to take responsibility for malaria efforts and hold leaders accountable in the fight against malaria.
Malaria is a disease that affects the African continent disproportionately. Over 90 percent of all malaria cases and deaths worldwide.
To fight the disease and save lives, Zero Malaria Starts with Me combines local and national action by involving all members of society in the fight against malaria.
Since then, the Pan-African movement has continued to gain momentum. Kenya is the 16th country to start its national campaign “Zero Malaria Starts with Me”.

By Wangari Ndirangu

National Zero Malaria of the African Leaders Malaria Alliance (ALMA) starts with the Universal Health Coverage (UHC) campaign.

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